Shopify

What if Shop Pay…worked everywhere? Now it does. The Shop button is now available to any brand on any platform. Setup is simplified too. You’re welcome → https://lnkd.in/gGt-Ep_n

Sidekick now works with your apps. Get answers and take action in third-party apps like Klaviyo and Checkout Links, right from your conversation. Developers: build a Sidekick app extension to connect your data and workflows. https://lnkd.in/gcqy2atf

Marketing on autopilot. Built into Shopify. Introducing Campaign Autopilot: run campaigns across Facebook, Instagram, Shop, and email right from your Shopify admin. Set your budget, add guardrails, and approve what goes live. Autopilot handles the rest, launching ads, shifting spend, and recommending what to do next. Now available in early access, with ChatGPT Ads, Snapchat, and Microsoft Advertising coming soon. Find it in the new Growth tab in your admin → https://lnkd.in/gSiAcX7V

Commerce used to need a destination. With AI, discovery can happen everywhere: while planning a trip, reading a horoscope, watching a film, picking out a board game, or styling a room. For the Spring ’26 Edition, we built five shopping apps in just a few days that do exactly those things, turning everyday moments into shoppable ones. Each app was built by a small team on top of the Catalog API and Universal Commerce Protocol. But these apps aren’t the point. It’s that they show what’s possible with Catalog and UCP. As code becomes easier to create, the threshold for who gets to build commerce has dropped. And for merchants, anything built on Catalog is a new surface where their products can show up. Check out the demos for inspiration → https://lnkd.in/gTVejrhm

Agentic has a new home in the Shopify admin. More shopping is happening in AI channels like ChatGPT and Copilot. If you’re on Shopify, your products are already there. Now you can manage all your channels in one place. Track performance, see which search queries your products appear in, and get tips to improve your rankings. https://lnkd.in/gKMDTmbw

The Spring ’26 Edition is here. Shopify is the only platform merchants need to sell everywhere. Shopify Catalog puts your products wherever shoppers are. The new Agentic section in the admin shows how you’re performing across AI channels. The Universal Commerce Protocol and Catalog API give developers the tools they need to build agentic shopping experiences. The Everywhere Edition: 150+ updates to sell, shop, and build everywhere → https://lnkd.in/gKUzXRj4

Welcome Jeanne DeWitt Grosser to Shopify’s board. At her core, Jeanne is a builder. At Stripe, she built the commercial organization and scaled revenue across every major function. As COO of Vercel, she’s building the AI-native foundation for the next gen of developers. Builders are our people at Shopify. It’s who we hire, it’s who we build for, and it’s who we want on our board. Thrilled Jeanne is joining our team. Welcome to Shopify Jeanne DeWitt Grosser. https://lnkd.in/eCR7AYkd

You can now spin up a Shopify store with v0 by Vercel, Replit, and Manus AI. Build the design, layout, and copy in your favorite vibe coding tool. When you’re ready to sell, Shopify powers the rest: checkout, payments, taxes, shipping, and more. No coding. Just building through conversation. https://lnkd.in/evarqQs8

$2.9B. That's how much rural merchants on Shopify sold cross-border last year, up 342% in six years across the nine countries we studied. Economists have a name for why this shouldn't happen: the gravity model. A business's pull should weaken with distance. But ecommerce rewrote the rules. The average rural order now travels 1,799 km, nearly matching the 1,870 km urban average. And European rural merchants are scaling cross-border faster than anywhere else: +1,571% in Germany, +1,844% in Spain, +1,114% in France. What changed? The cost of going global collapsed. Payments clear in local currencies. Shipping tools automate customs paperwork. AI drafts and translates product descriptions into six languages. Capital flows based on sales velocity, not proximity to a lender. Small towns always had lower overhead, and plenty of ambition. What they lacked was reach. Not anymore. Entrepreneurship can happen everywhere. https://lnkd.in/ewjduj7a

U.S. consumers spent May prepping for the outdoors and time at home. We pulled month-over-month sales from thousands of Shopify merchants to see what consumers are reaching for. Here are the trends worth noting: → Camping season kicked off, with handheld two-way radios (+2,012%), tunnel tents (+263%), and air mattresses (+53%) all up. → Bedding had a breakout month. Pillowcases jumped 1,000%, followed by flat sheets (+991%), fitted sheets (+787%), and weighted blankets (+635%). → Water sports picked up speed. Wingfoil foils (+538%), folding kayaks (+148%), and wakeboards (+133%) all saw strong growth. Cover ups (+1,103%), classic bikinis (+420%), and swim trunks (+348%) were moving too. → Personal care got a refresh with hair serums (+577%), hair masks (+532%), bath bombs (+404%), and body butters (+374%) trending upward. Whether the destination was a campsite or a night in, May spending didn't slow down.